Initial Rewards is now the largest dedicated supplier of promotional merchandise and loyalty reward programs for the Gaming Industry outside of North America and Microgaming has announced that its Microgaming Poker Network has signed an agreement in principle with the supplier.
“Loyalty stores have been proven as a powerful player retention feature and we are excited about the opportunity to work with Initial Rewards in providing them to our operator base,” said Lydia Melton, Head of Network Games for Microgaming.
“The Microgaming Poker Network caters to a diverse range of clients from large publicly listed companies to smaller operators in niche and regional markets. By partnering with Initial Rewards at a network level we are able to offer loyalty stores to all our operators and we are delighted to enhance our offering to our customers.”
Microgaming stated that its deal will also see London-based Initial Rewards service Microgaming Poker Network operators with ‘a range of loyalty offerings that have an impressive global reach’.
“Our partnership with Microgaming is set to strengthen our offering further. It will also significantly enhance the Microgaming Poker Network player experience and we are thrilled on both counts.”
Reported by Maggie B.
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